Spotlight: US





About this series

The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Media strategies for a shifting US landscape

Learn to understand a market with so many moving parts that some of the big trends have little to do with COVID-19. Deep-dive into:


  • How the upfront is changing and should change
  • Why it’s primetime for challenger brands and providing scale for under-represented publishers
  • How breakthroughs in data and analytics are transforming TV advertising

More spotlights

Marketing in a polarized nation

Marketing in a polarized nation

January 2021
Taking a stand without causing division