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Opinion

The hospitality industry is down but not out and Discovery Hospitality’s Jopet Concio outlines ways the sector could possibly reinvent itself and find new roles to play in the lives of Filipinos.

Article

TeamAsia’s Beatriz Lim believes that the pursuit of meaningful brand connections with consumers come from within, but first, marketers need to take a pause and look inward.

Article

The pandemic has reshaped how Filipinos interact with the world around them.

Opinion

Thanks to the strength of community, both geographical and digital, the people of the Philippines are finding innovative ways of coping with the ongoing COVID-19 pandemic. How can brands build connections with new tribes that have formed bonds in the most unusual and traumatic of times? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.

Opinion

How mining shifts during the coronavirus pandemic became a creative spark for one planning team in the Philippines.

Opinion

Havas Group’s Charu Aggarwal Harish outlines the opportunities for brands in Asia in meeting the demands of a consumer base defined by “Do Everything Yourself”.

Opinion

To mark its tenth anniversary, WARC’s Asia managing director, Edward Pank looks back at the genesis of the WARC Prize for Asia Strategy and the region’s strategic evolution since.