MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
MRS Awards Papers, Finalist, Insight Management, 2021
Unilever, a consumer goods company, and Quantum, a design strategy company, launched a global campaign to examine the evolving definition of hygiene and identify actionable opportunity spaces (OS) for the brand to rethink the positioning of its hygiene products.
Johnson & Johnson, the large multinational consumer company, improved public perception of nurses by launching a feature-length documentary about the heroic nurses working in the first dedicated AIDS unit in the US.
Loren Saguil, WARC Media Awards, Shortlisted, Best Use of Data, 2021
Multinational consumer goods company Unilever designed the U-Win Project, a mobile survey-based recruitment using programmatic ads, to drive personalisation and market penetration, and fuel growth in the Philippines.
Zena Srivatsa Arnold, Chief Digital and Marketing Officer at consumer packaged goods (CPG) giant Kimberly-Clark, speaks to WARC’s Stephen Whiteside for Marketer’s Toolkit 2022 about building a value exchange with consumers, dealing with high demand during COVID-19 and why e-commerce is here to stay. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .