WARC White Paper 2021
Rethinking brand for the rise of digital commerce.
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Rethinking brand for the rise of digital commerce
This first in the market white paper brings together new thinking and exclusive insights from industry experts (Ehrenberg Bass, Karen Nelson Field) and brands (Facebook, Google) to give marketers the resources and framework to amplify the impact of brand building strategies.
Keynote video
Coming soon: WARC Evidence decks
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How do I balance short and long-term marketing needs?
Addresses how marketers should balance short-term and long-term marketing activity.
How does effectiveness vary by media channel?
Looks at how different channels deliver different outcomes.
How much should I invest to be effective?
Addresses the complex question of how much you should invest to ensure effectiveness.
Webinars
Thursday 17 June 2021
Moveable middle
Presented by Joel Rubinson and Greg Stuart.
Thursday 17 June 2021
Moveable middle
Presented by Joel Rubinson and Greg Stuart.
Thursday 17 June 2021
Moveable middle
Presented by Joel Rubinson and Greg Stuart.
