YouTube Works

Celebrates and champions the most innovative and effective campaigns on YouTube.

Match Made in Hell

US Grand Prix 2021

Match.com: Match Made in Hell (MMIH)

Brand
Match.com
Agency
In-house
Country
United States

Match.com increased brand consideration by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.

US winners 2021

GoDaddy: Made in America
Brand
GoDaddy.com
Agency
In-house
Country
United States
Comedy Central: Awkwafina is Nora from Queens
Brand
Comedy Central
Agency
In-house
Country
United States
M&Ms: M&Ms Messages
Brand
M&M's
Agency
Mediacom New York / BBDO New York
Country
United States
Oklahoma Tourism and Recreation Department: RoadTripOK
Brand
Oklahoma Tourism and Recreation Department
Agency
In-house
Country
United States
St. Jude: The Game Theory $1,000,000 Challenge for St. Jude!
Brand
St. Jude Children's Research Hospital
Agency
In-house
Country
United States
Adobe: Stock Film Festival
Brand
Adobe
Agency
72andSunny
Country
United States
Mondelez: Not just a Cadbury ad

India Grand Prix 2021

Mondelez: Not just a Cadbury ad

Brand
Cadbury
Agency
Wavemaker India / Ogilvy India
Country
India

Cadbury's Celebrations used a localised campaign to help small businesses in India recover from the Covid-19 pandemic.

India winners 2021

Motilal Oswal: Skin in the game
Brand
Motilal Oswal Financial Services
Agency
Social Kinnect
Country
India
upGrad: BeYouNick x upGrad originals – the office canteen
Brand
upGrad
Agency
In-house
Country
India
Puma: Propah lady
Brand
Puma
Agency
Digitas India
Country
India
Glance: Baar baar dekho
Brand
Glance
Agency
In-Mobi
Country
India
Amazon Prime: Mirzapur S2 ka bhaukaal
Brand
Amazon Prime
Agency
In-house
Country
India
Telkomsel: Kuota ketengan – salute to ketengers

Indonesia Grand Prix 2021

Telkomsel: Kuota ketengan – salute to ketengers

Brand
Telkomsel
Agency
Romp / OMD Indonesia
Country
Indonesia

Telkomsel increased transactions and brand favourability in Indonesia by launching a YouTube video that targeted young people.

Indonesia winners 2021

Grab Indonesia: Siap antar Ramadan
Brand
Grab
Agency
In-house
Country
Indonesia
POND’S Men: White boost #MukaCerahPantangNyerah
Brand
Pond's
Agency
Mindshare Indonesia
Country
Indonesia
Rexona Indonesia: Rexona unlimited moves
Brand
Rexona
Agency
Redcomm Indonesia / Mindshare Indonesia
Country
Indonesia
Bank OCBC NISP: Save 20 by nyala
Brand
Bank OCBC NISP
Agency
Dentsu Indonesia
Country
Indonesia
Nike Japan: The future isn't waiting

Japan Grand Prix 2021

Nike Japan: The future isn't waiting

Brand
Nike
Agency
Wieden+Kennedy Tokyo
Country
Japan

Nike increased self-confidence among Japanese youths by highlighting the social problems of bullying and racial discrimination in Japan.

Japan winners 2021

Otsuka Pharmaceutical: 2020, Summer, School Clubs
Brand
Otsuka Pharamaceutical Calorie Mate
Agency
Hakuhodo Tokyo
Country
Japan
Twin Ring Motegi: Mobility Theme Park
Brand
Mobility Theme Park
Agency
UUUM Tokyo
Country
Japan
Kanetetsu Delica Foods: Kanetetsu
Brand
Kanetetsu
Agency
Dentsu Kansai
Country
Japan
GameOn.games: This world is in the bloom of youth
Brand
GameOn.games
Agency
Six Inc. Tokyo / Hakuhodo Tokyo
Country
Japan
Toyota: ToyoTimes
Brand
Toyota
Agency
Dentsu Tokyo
Country
Japan
Delicare ms: Groin Warrior M'ZOON
Brand
Delicare ms
Agency
Dentsu Tokyo
Country
Japan
RC Cola: Basta

Philippines Grand Prix 2021

RC Cola: Basta

Brand
RC Cola
Agency
GIGIL Taguig / AdSpark Philippines
Country
Philippines

RC Cola used a humorous campaign to appeal to Gen Z in the Philippines.

Philippines winners 2021

Globe: A Star Wars experience for all
Brand
Globe Telecom
Agency
AdSpark Philippines
Country
Philippines
P&G: A frontliner's sacrifice
Brand
Procter & Gamble (P&G)
Agency
Leo Burnett Manila
Country
Philippines
Lucky Me!: Pinakahinihintay Nathin
Brand
Lucky Me!
Agency
Publicis Jimenezbasic Makati / Mediacom Philippines
Country
Philippines
Red Horse: Lakas Tama Channel
Brand
Red Horse
Agency
Woo Consultants Inc. Makati
Country
Philippines
TNT: Free games for all
Brand
TNT
Agency
Ace Saatchi Philippines
Country
Philippines